About Us

True Speed Communication was founded in 2003 by veteran motorsports executive Mike Arning.

With more than 20 years of motorsports public relations and marketing experience – ranging from the grassroots NASCAR Weekly Series to the premier Monster Energy NASCAR Cup Series and Formula One – Arning formed True Speed Communication knowing that a motorsports-savvy agency was needed to help guide the investments of Fortune 500 companies in their sponsorship endeavors.

Once a sponsorship platform was created by a company, the company and the mainstream agencies that represented the company struggled in navigating the world of motorsports, despite being top-notch in executing events. True Speed Communication helps guide companies through the various series in which their motorsports dollars are spent, then follows through with their sponsorship by creating a comprehensive plan that leverages their investment, both in the media and in the marketplace.

Under Arning’s guidance, our team develops and directs public relations and marketing initiatives that are creative, turnkey and meet the needs of our clients. 

Our goal is to go above and beyond, to out-think, to out-work and to out-perform the competition to garner our clients the best results possible.