NEWS from SHR: TaxACT Partners with Stewart-Haas Racing

Jan. 13, 2015

KANNAPOLIS, N.C. (Jan. 13, 2015) – TaxACT, the critically-acclaimed leader of affordable tax preparation solutions, has partnered with Stewart-Haas Racing (SHR) to sponsor the No. 10 team and driver Danica Patrick in the NASCAR Sprint Cup Series.

TaxACT will serve as the co-primary sponsor with GoDaddy during the Feb. 14 Sprint Unlimited exhibition race at Daytona (Fla.) International Speedway. For the remainder of Budweiser Speedweeks at Daytona, which includes Daytona 500 Qualifying Feb. 15, the Budweiser Duel Feb. 19 and the 57th Daytona 500 Feb. 22, TaxACT will be seen on the C-post of the No. 10 GoDaddy Chevrolet SS.

And during the heart of tax season, TaxACT will serve as the primary sponsor of the No. 10 team and Patrick during the March 27-29 race weekend at Martinsville (Va.) Speedway.

“The speed, passion and determination that embodies NASCAR aligns with our approach to business, and when Stewart-Haas Racing brought the opportunity for TaxACT to partner with Danica Patrick, we jumped at it,” said JoAnn Kintzel, president, TaxACT.

Strong activation by TaxACT augments the sponsorship with SHR and Patrick. By going to www.TaxACT.com/Danica for the TaxACT Fast Cars, Fast Refunds Sweepstakes with Danica Patrick, NASCAR fans can register for a chance to win a behind-the-scenes, VIP experience with Patrick and the No. 10 GoDaddy team during the Daytona 500. Secondary prizes include an autographed TaxACT firesuit from Patrick and autographed pieces of sheet metal from the No. 10 Chevrolet, as well as a match of up to $2,500 on an IRS refund or balance due for a TaxACT e-filed return.

“It’s easy and free to enter the sweepstakes,” Kintzel said. “Just go to TaxACT.com/Danica to enter. From there, you can also start your free federal tax return to get your guaranteed maximum refund the fastest way possible.”

The TaxACT Fast Cars, Fast Refunds Sweepstakes with Danica Patrick will end February 8, 2015, with winners to be announced shortly thereafter.

“TaxACT’s sponsorship of our race team will span the height of tax season for most people,” Patrick said. “It’s a great way to promote a terrific product.”

TaxACT, which makes doing your taxes anywhere, anytime, fast, easy and affordable, was formed in 1998. Web savvy, independent and motivated to succeed on their own terms, customers choose TaxACT products and services to save money, empower themselves and, ultimately, get ahead.

“I always give credit to my team on the racetrack, but in this case it was off the track where my team shined,” said Patrick, pole winner for the 2013 Daytona 500. “Stewart-Haas Racing approached TaxACT after cross-referencing the company and its culture with NASCAR fans. It was an ideal fit.”

About TaxACT:

Since 1998, TaxACT has offered affordable digital and download tax preparation solutions for individuals, business owners and tax professionals. In the 2005 tax season, TaxACT became the first to offer free federal filing to all U.S. taxpayers and has been one of the top-three visited online tax preparation destinations ever since.1  TaxACT has assisted with more than 50 million e-filed federal returns since 2000. TaxACT is a business of Blucora, Inc. (NASDAQ: BCOR). Learn more about TaxACT at www.TaxAct.com and www.TaxAct.com/Press.

1 According to collective week-end reports for TaxAct.com and TaxActOnline.com released by Hitwise.™

About Stewart-Haas Racing:

Stewart-Haas Racing is the title-winning NASCAR Sprint Cup Series team co-owned by three-time Sprint Cup champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The team fields four entries in the elite Sprint Cup Series – the No. 14 Bass Pro Shops/Mobil 1 Chevrolet for Stewart, the No. 10 GoDaddy Chevrolet for Danica Patrick, the No. 4 Budweiser/Jimmy John’s Chevrolet for Kevin Harvick and the No. 41 Haas Automation Chevrolet for Kurt Busch. Based in Kannapolis, North Carolina, Stewart-Haas Racing operates out of a 140,000-square-foot facility with approximately 270 employees. For more information, please visit us on the Web at www.StewartHaasRacing.com, on Facebook at www.Facebook.com/StewartHaasRacing and on Twitter @StewartHaasRcng.

 

-SHR-

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Testimonials

I had worked with Mike Arning and True Speed while employed by The Home Depot. When I moved on to another assignment and had the need to find a reliable and creative motorsports public relations program for SunTrust and its sponsorship in the Grand-Am Rolex Sports Car Series, our search led straight to True Speed. We brought them on board for the last four races of the 2006 season and they immediately jump-started our publicity efforts, landing hits in USA Today and in each local market of interest to us. Considering that the Rolex Series is on the periphery of the motorsports spectrum, we know that getting through to the racing media is no small achievement. That is why True Speed Communication began representing our motorsports publicity efforts full-time in 2007 with a dedicated account rep. Their reputation for professionalism and keen journalistic sense among the most influential members of the racing media is second to none."

- Krista K. Massey
Former Group Vice President, Director of Sponsorships and Event Marketing
SunTrust Banks, Inc.