Aspen Dental Racing: Danica Patrick Chicagoland Advance

Sep. 15, 2015


Home Game

KANNAPOLIS, North Carolina (Sept. 15, 2015) – There really is no place like home. And when you go home, you want to be successful. 

Danica Patrick, driver of the No. 10 Aspen Dental Chevrolet SS for Stewart-Haas Racing (SHR), has that opportunity in Sunday’s 400 at Chicagoland Speedway in Joliet, Illinois. 

She grew up in Roscoe, Illinois, which is 115 miles northwest of the racetrack. She will have some friends and family in attendance, but she’ll also have a special paint scheme on her No. 10 Chevrolet this weekend. 

Patrick’s No. 10 Chevrolet SS will sport the blue-and-white colors of Aspen Dental, one of the largest and fastest-growing networks of dental care providers in the United States with more than 500 locations in communities across 32 states, providing millions of Americans with access to quality, affordable dental care. Every Aspen Dental-branded practice provides much-needed access to affordable, quality care, including dental services that range from dentures and preventive care to general dentistry and restoration.

However, Patrick’s car won’t feature the traditional Aspen Dental paint scheme that has previously appeared on her No. 10 Chevrolet. This weekend, that paint scheme will be augmented by the names of more than 2,200 veterans being honored by their family and friends via a social media campaign launched earlier this year. All year, Aspen Dental practices have been helping veterans get their smiles back on track through the Healthy Mouth Movement, providing more than $2 million in free dental care to thousands of veterans. In total, the Healthy Mouth Movement has delivered more than $3 million in free dental care since it was launched in 2014.

When Patrick takes to the track at Chicagoland in her No. 10 Aspen Dental Chevrolet this weekend, not only will she be returning to her “home” track, she will also be returning to a facility where she has experienced a measure of success. In three NASCAR Sprint Cup Series starts at the track, she finished a career-best 19th there in September 2014 and has two top-20 finishes to her credit. In four NASCAR Xfinity Series starts, she finished a career-best 10th in June 2011 and has earned three top-15 finishes. Patrick also competed in six IndyCar Series events at Chicagoland, earning a pole award in September 2005, two top-10 race finishes and six top-15s.

This weekend, it’s “Sweet Home Chicago” for Patrick, who’s looking for a good run for the Aspen Dental team.


DANICA PATRICK, Driver of the No. 10 Aspen Dental Chevrolet SS for Stewart-Haas Racing:

What are your overall thoughts on Chicago?

“I’ve always loved going to Chicago. I love the city – it’s just a great place. There’s so much to do and the restaurants, the shopping – it’s just a world-class city. I think the race will be good. I’ve always liked the track and I’m looking forward to Sunday.”

You grew up in Roscoe, Illinois, about 115 miles northwest of Chicagoland Speedway. Will you have a lot of family and friends at the race this weekend?

“There are going to be a few people out there. I normally don’t have a lot because I don’t exactly volunteer tickets because it’s a lot of work and there’s a lot going on during the weekend. For people who come out to the track, you want them to have a good time and, if you don’t feel like you can help them have a good time, then there’s not much point. But it will be nice to have family and friends out. It’s a little different because I rarely have people at the races with me. It’s nice to see everyone and have their support and hopefully we put on a good show for them.”

The No. 10 Chevrolet features a different look this weekend with the blue-and-white colors of Aspen Dental, as well as the names of more than 2,200 veterans. Talk about that.

“We do have different look this week. We’re glad to have Aspen Dental on the car this weekend. I have done a lot of work with them and what they’re doing is amazing. I didn’t realize until I started working with them that lack of dental care is a serious issue. Last year, more than 100 million Americans didn’t visit a dentist, and millions more live in communities with little or no access to dental care. It’s an issue that affects a lot of hard-working people, including NASCAR fans, who are often living in pain. Aspen Dental decided to do something about it, and that’s why I’m proud to work with them. This year they’ve used the Healthy Mouth Movement to focus on caring for veterans and it’s truly impressive to see what they’ve accomplished. I’m honored to feature that many men and women who’ve served our country this weekend.”


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True Speed Communication enabled us to maximize news and exposure for the Armor All and STP brands as a result of our sponsorship of Tony Stewart Racing. They worked with us to create unique, buzz-worthy events that included special paint schemes and appearances from Tony Stewart and other celebrity drivers, all of which were supported by press releases, media outreach and first-rate hospitality. True Speed is best in class, not just at the grassroots racing level, but compared to any level of racing, be it the NASCAR Sprint Cup Series or otherwise."

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Armor All & STP Brands