All Star Circuit of Champions Welcomes Arctic Cat(r) as Title Sponsor in 2016

Jan. 11, 2016

 

All Star Circuit of Champions Welcomes Arctic Cat® as Title Sponsor in 2016

INDIANAPOLIS (Jan. 11, 2016) – Arctic Cat, a world leader in designing, engineering and manufacturing all-terrain vehicles (ATVs), snowmobiles and side-by-sides, will be the title sponsor of the All Star Circuit of Champions Sprint Car Series in 2016. The All Star Circuit of Champions is one of the oldest traveling sprint car organizations and is a staple of grassroots, open-wheel racing.

Arctic Cat’s involvement in the series will play a significant role on and off the racetrack, increasing awareness of the All Star Circuit of Champions, owned by NASCAR premier series champion Tony Stewart. The newly named Arctic Cat All Star Circuit of Champions will make its 2016 debut Feb. 5 at Bubba Raceway Park in Ocala, Florida.

“All of us at Arctic Cat are thrilled to be the title sponsor of the All Star Circuit of Champions in 2016,” said Greg Williamson, chief marketing officer, Arctic Cat. “Tony Stewart has long been a member of the Arctic Cat family and the association on the grassroots level is a great fit for our brand. Expect to see many of our products on display at a large number of All Star events in 2016.”

The Wildcat, Arctic Cat’s high-performance, high-powered side-by-side, will be showcased at numerous All Star events. Riders will participate in Wildcat exhibitions, racing head-to-head on the same racing surface as the All Star Circuit of Champions. Arctic Cat representatives will be in attendance regularly over the course of the season, displaying current and new models, as well as conducting ride-and-drive events for race fans.

“We cannot thank Arctic Cat, Greg Williamson, Mark Miller and their entire team enough for their support of the All Stars,” Stewart said. “We look forward to growing the Arctic Cat All Star Circuit of Champions and promoting the Arctic Cat brand throughout the year. I might even participate in a few ride-and-drive events with the fans.”

In addition, Arctic Cat will award all-terrain vehicles to the top-three drivers in the final 2016 All Star Circuit of Champions standings. The 2016 All Star champion will receive a 150cc Alterra ATV, with second and third place each receiving a 90cc Alterra ATV. A random drawing will be conducted during the championship banquet, awarding another 90cc Alterra ATV to a full-time All Star competitor. Arctic Cat will also provide products to be used by All Star officials and technicians on race day, including Alterra ATVs and a Prowler.

Those seeking additional information regarding the Arctic Cat All Star Circuit of Champions should visit www.AllStarSprint.com. Series updates and breaking news will be posted regularly on the series’ official Twitter account at www.twitter.com/ASCoC. Find full text results from each and every Arctic Cat All Star Circuit of Champions event at www.AllStarSprint.com/schedule. 

 

About Arctic Cat

The Arctic Cat brand is among the most widely recognized and respected in the recreational vehicle industry. The company designs, engineers, manufactures and markets all-terrain vehicles (ATVs), side-by-sides and snowmobiles, in addition to related parts, garments and accessories under the Arctic Cat® and Motorfist® brand names. Arctic Cat Inc.’s world headquarters is located in Minneapolis, Minnesota. Its common stock is traded on the NASDAQ Global Select Market under the ticker symbol “ACAT.” More information about Arctic Cat and its products is available at www.ArcticCat.com. 

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True Speed Communication enabled us to maximize news and exposure for the Armor All and STP brands as a result of our sponsorship of Tony Stewart Racing. They worked with us to create unique, buzz-worthy events that included special paint schemes and appearances from Tony Stewart and other celebrity drivers, all of which were supported by press releases, media outreach and first-rate hospitality. True Speed is best in class, not just at the grassroots racing level, but compared to any level of racing, be it the NASCAR Sprint Cup Series or otherwise."

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