SkittlesĀ® Returns to NASCAR with Joe Gibbs Racing and Driver Kyle Busch in 2014 Season

Jan. 30, 2014

The Skittles brand ­ madeby Wrigley, a subsidiary of Mars, Inc. ­ will make its comeback to the NASCARSprint Cup Series in the 2014 season as part of Mars, Inc.’s longtimepartnership with Joe Gibbs Racing. The Skittles No. 18 Camry will take thetrack for two NASCAR Sprint Cup Series races this season, piloted by NASCARstar Kyle Busch on March 2 at Phoenix International Speedway and March 16 atBristol (Tenn.) Motor Speedway.

For the first time in more than 10 years,the Skittles brand will join the lineup of  Mars, Inc.’s world-classsponsors at Joe Gibbs Racing including, M&M’S®, Doublemint®, and SNICKERS® in the 2014 season.

“We’re proud to bring one of America’s mosticonic candy brands back to NASCAR and eager to see what victories ‘TheRainbow’ brings this season as Kyle Busch takes the wheel of the Skittles No.18 Camry,” said John Starkey, Sr. Director of Confections at Wm. Wrigley Co.“Sometimes ‘The Rainbow’ likes to mix things up and now seemed like a greattime for Skittles to return to the track to have some fun.”

“I am honored to help Skittles make acomeback to the NASCAR Sprint Cup Series,” said Busch, driver of the No. 18Camry. “Skittles was one of my favorite candies growing up and still is today,so I am thrilled to be driving the Skittles paint scheme this season.”

Skittles brand first made its NASCAR debutin 1998 in partnership with MB2 Motorsports with the No. 36 Pontiac and driverDerrike Cope. In 1999, driver Ernie Irvan took the wheel of the Skittles No. 36Pontiac and went on to take the top starting spot at Indianapolis MotorSpeedway.

About Wrigley

Wrigley is a recognized leader inconfections with a wide range of product offerings including gum, mints, hardand chewy candies, and lollipops. Wrigley’s world-famous brands – includingExtra®, Orbit®, Doublemint®, and 5™ chewing gums, as well as confectionerybrands Skittles®, Starburst®, Altoids® and Life Savers® – create simplepleasures for consumers every day. With operations across 50 countries anddistribution in more than 180 countries, Wrigley’s brands bring smiles to facesaround the globe. The company is headquartered in Chicago, Illinois, employsapproximately 17,000 associates globally, and operates as a subsidiary of Mars,Incorporated. Based in McLean, Virginia, Mars has net sales of more than $33billion, six business segments including Petcare, Chocolate, Wrigley, Food,Drinks, Symbioscience, and more than 72,000 Associates worldwide that areputting its Principles into action to make a difference for people and theplanet through its performance. 

For more information, visit and

About Joe Gibbs Racing

Joe Gibbs Racing (JGR) is one of thepremier organizations in NASCAR, currently fielding three NASCAR Sprint CupSeries teams, three NASCAR Nationwide Series teams and a driver developmentprogram.  Its driver lineup consists of Denny Hamlin, Kyle Busch and MattKenseth in the Sprint Cup Series, while Brian Vickers and Elliott Sadler joinsthose Busch and Kenseth in the Nationwide Series along with  Drew Herringand Darrell Wallace, Jr. Wallace will also run a full season in the NASCARCamping World Truck Series with Kyle Busch Motorsports.

Based in Huntersville, N.C.,and owned by Joe Gibbs – a three-time Super Bowl winner as head coach of theWashington Redskins and a member of the Pro Football Hall of Fame – JGR hascompeted in NASCAR since 1992, winning three Cup Series championships, and fourNationwide Series owner’s championships along with more than 175 NASCAR races,including three Brickyard 400s and the 1993 Daytona 500.


Latest News

Nov 07, 2017

Haas Automation Racing: Cole Custer Phoenix II NXS Advance

Nov 07, 2017

M&M'S Caramel Racing: Kyle Busch Can-Am 500k at Phoenix Advance

Nov 14, 2017

Monster Energy/Haas Automation Racing: Kurt Busch Phoenix II Advance


The most competitive and talked about NASCAR teams now include specialists in every critical area of car performance to help give the driver and team the edge needed to win. True Speed Communication's specialty is motorsports public relations. They've succeeded by using a combination of close relationships in the racing community, solid journalism, communications technology and hard work on and off the track. They came highly recommended to Interstate Batteries from Joe Gibbs Racing and they have not disappointed. In fact, True Speed has performed in every PR situation in which we've been involved at the highest level of the profession. As a result, we've received great value for the dollars invested in an area critical to the support of our brand marketing. After working almost daily with the staff at True Speed since 2007, I've become a true fan of their work. They are motorsports PR specialists and they are the class of the field."

- Charlie Brim
Manager Advertising & Sponsorships
Interstate Batteries