The Skittles brand madeby Wrigley, a subsidiary of Mars, Inc. will make its comeback to the NASCARSprint Cup Series in the 2014 season as part of Mars, Inc.’s longtimepartnership with Joe Gibbs Racing. The Skittles No. 18 Camry will take thetrack for two NASCAR Sprint Cup Series races this season, piloted by NASCARstar Kyle Busch on March 2 at Phoenix International Speedway and March 16 atBristol (Tenn.) Motor Speedway.
For the first time in more than 10 years,the Skittles brand will join the lineup of Mars, Inc.’s world-classsponsors at Joe Gibbs Racing including, M&M’S®, Doublemint®, and SNICKERS® in the 2014 season.
“We’re proud to bring one of America’s mosticonic candy brands back to NASCAR and eager to see what victories ‘TheRainbow’ brings this season as Kyle Busch takes the wheel of the Skittles No.18 Camry,” said John Starkey, Sr. Director of Confections at Wm. Wrigley Co.“Sometimes ‘The Rainbow’ likes to mix things up and now seemed like a greattime for Skittles to return to the track to have some fun.”
“I am honored to help Skittles make acomeback to the NASCAR Sprint Cup Series,” said Busch, driver of the No. 18Camry. “Skittles was one of my favorite candies growing up and still is today,so I am thrilled to be driving the Skittles paint scheme this season.”
Skittles brand first made its NASCAR debutin 1998 in partnership with MB2 Motorsports with the No. 36 Pontiac and driverDerrike Cope. In 1999, driver Ernie Irvan took the wheel of the Skittles No. 36Pontiac and went on to take the top starting spot at Indianapolis MotorSpeedway.
Wrigley is a recognized leader inconfections with a wide range of product offerings including gum, mints, hardand chewy candies, and lollipops. Wrigley’s world-famous brands – includingExtra®, Orbit®, Doublemint®, and 5™ chewing gums, as well as confectionerybrands Skittles®, Starburst®, Altoids® and Life Savers® – create simplepleasures for consumers every day. With operations across 50 countries anddistribution in more than 180 countries, Wrigley’s brands bring smiles to facesaround the globe. The company is headquartered in Chicago, Illinois, employsapproximately 17,000 associates globally, and operates as a subsidiary of Mars,Incorporated. Based in McLean, Virginia, Mars has net sales of more than $33billion, six business segments including Petcare, Chocolate, Wrigley, Food,Drinks, Symbioscience, and more than 72,000 Associates worldwide that areputting its Principles into action to make a difference for people and theplanet through its performance.
About Joe Gibbs Racing
Joe Gibbs Racing (JGR) is one of thepremier organizations in NASCAR, currently fielding three NASCAR Sprint CupSeries teams, three NASCAR Nationwide Series teams and a driver developmentprogram. Its driver lineup consists of Denny Hamlin, Kyle Busch and MattKenseth in the Sprint Cup Series, while Brian Vickers and Elliott Sadler joinsthose Busch and Kenseth in the Nationwide Series along with Drew Herringand Darrell Wallace, Jr. Wallace will also run a full season in the NASCARCamping World Truck Series with Kyle Busch Motorsports.
Based in Huntersville, N.C.,and owned by Joe Gibbs – a three-time Super Bowl winner as head coach of theWashington Redskins and a member of the Pro Football Hall of Fame – JGR hascompeted in NASCAR since 1992, winning three Cup Series championships, and fourNationwide Series owner’s championships along with more than 175 NASCAR races,including three Brickyard 400s and the 1993 Daytona 500.
- Jonathan Paluga
Director of Marketing & Sales
Armor All & STP Brands