NEWS from Outback Steakhouse: Bloomin' Monday is Back and Happy

Feb. 13, 2014

When Kevin Harvick, Driver of No. 4 Chevrolet SS, Earns Top-10, Fans Get A Free Bloomin’ Onion®

DAYTONA BEACH, Fla. (Feb. 13, 2014) – After a successful two-year partnership with Stewart-Haas Racing that has seen Outback Steakhouse deliver over 400,000 free Bloomin’ Onions® to race fans, Outback Steakhouse is pleased to announce that Bloomin’ MondayTM is back for 2014.

Kevin “Happy” Harvick, driver of the No. 4 Chevrolet SS will be the NEW face of the Outback Steakhouse Bloomin’ Monday promotion. Outback Steakhouse hopes to wish fans many “Happy” Bloomin’ Mondays” this season.

Whenever Harvick finishes in the top-10 of a NASCAR Sprint Cup Series race, fans can get a free Bloomin’ Onion at Outback Steakhouse on the Monday immediately following the race. Fans simply need to reference the promotion to their server to receive their Bloomin’ Onion. Harvick had 18 top-10s in the NASCAR Sprint Cup Series in 2013.

The race is on for a free Bloomin’ Onion beginning with the season-opening Daytona 500 at Daytona (Fla.) International Speedway. Harvick won the 49th running of the Daytona 500 in 2007.

“I’m looking forward to being a part of many Bloomin’ Mondays at Outback Steakhouse,” said Harvick. “Every time I finish in the top-10 it will be great knowing that fans can go to Outback on Monday and get a free Bloomin’ Onion. I love that the partnership not only supports me, but also rewards the fans.”

Outback Steakhouse will be the primary sponsor of Harvick and the No. 4 team for two races in 2014 – at Richmond (Va.) International Raceway in April and Martinsville (Va.) Speedway in October. When not serving as a primary sponsor, Outback Steakhouse will be an associate sponsor with placement on the B-post of the No. 4 Chevrolet.

“We’re excited to continue our partnership with Stewart-Haas racing and look forward to the return of Bloomin’ Mondays with new Outback Steakhouse driver Kevin Harvick,” said Mike Kappitt, chief marketing officer, Outback Steakhouse. “We’re excited and look forward to cheering Kevin on to many top-ten finishes, giving fans a lot of “Happy” Bloomin’ Mondays.”

Bloomin’ Monday: Offer valid with any purchase. One per table. Offer subject to change. Prices and participation may vary.

About Outback Steakhouse Racing:

Outback Steakhouse and Stewart-Haas Racing (SHR) have teamed up for a third consecutive NASCAR season. Outback is primary sponsor of Kevin Harvick, driver of the No. 4 Chevrolet, for two races and associate sponsor for all others in the series. Outback’s popular Bloomin’ Monday continues to offer customers a free Bloomin’ Onion each Monday after Harvick finishes in the top 10. Customers have been treated to over 400,000 free Bloomin’ Onions since the first Bloomin’ Monday in 2012. Find out more at www.Outback.com/racing.

About Outback Steakhouse:

Outback Steakhouse is an Australian themed steakhouse restaurant. Although beef and steak items make up a good portion of the menu, the concept offers a variety of chicken, ribs, seafood, and pasta dishes. The Company's strategy is to differentiate its restaurants by emphasizing consistently high-quality food and service, generous portions at moderate prices and a casual atmosphere suggestive of the Australian Outback. For more information, please visit www.Outback.comwww.Facebook.com/Outback or www.Twitter.com/Outback.

About Stewart-Haas Racing:

Stewart-Haas Racing is the title-winning NASCAR Sprint Cup Series team co-owned by three-time Sprint Cup champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in the western world. The team fields four entries in the elite Sprint Cup Series – the No. 14 Bass Pro Shops/Mobil 1 Chevrolet for Stewart, the No. 10 GoDaddy Chevrolet for Danica Patrick, the No. 4 Outback Steakhouse Chevrolet for Kevin Harvick and the No. 41 Haas Automation Chevrolet for Kurt Busch. Based in Kannapolis, N.C., Stewart-Haas Racing operates out of a 140,000-square-foot facility with approximately 270 employees. For more information, please visit us on the Web at www.StewartHaasRacing.com, on Facebook at www.Facebook.com/StewartHaasRacing and follow on Twitter @StewartHaasRcng.

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