NEW YORK – Cotton Incorporated announced today that Team Penske is the winner of the denim recycling challenge for NASCAR Sprint Cup and Nationwide Series teams, an activity that took place in conjunction with the Blue Jeans Go Green™ 200 presented by Cotton, The Fabric of Our Lives® NASCAR Nationwide Series race weekend at Phoenix International Raceway in early March.
In advance of the race, teams were encouraged to recycle old denim in Blue Jeans Go Green™ bins located in team offices. Every piece collected added another entry for that organization into a random drawing where one team would win a catered team lunch and a CV Products gift certificate.
Thanks to its denim recycling efforts, Team Penske won the random drawing and earned the top prize.
“The goal with the denim recycling challenge was to raise awareness about the Blue Jeans Go Green™ brand across the NASCAR community and to generate excitement for the Phoenix race weekend,” said Andrea Samber, Co-Director, Strategic Alliances, Cotton Incorporated. “The challenge combined friendly competition with a chance to help the environment and communities in need. We are very appreciative of the efforts of not just Team Penske but of all the teams that participated in our denim recycling challenge.”
The Blue Jeans Go Green™ 200 was supported by an at-track recycling program in which race weekend attendees dropped off any type of denim at one of four collection bin locations set up around the track. Denim collected by NASCAR fans and teams will be recycled into UltraTouch™ Denim Insulation by Bonded Logic, Inc. headquartered in Chandler, Arizona, and a portion of the insulation will be given to Habitat for Humanity Central Arizona.
To date, Blue Jeans Go Green™ has diverted more than 600 tons of waste out of landfills and generated approximately 2 million square feet of UltraTouch™ Denim Insulation to assist with building efforts in communities in need. Habitat for Humanity Central Arizona will be one of the primary beneficiaries of insulation manufactured from denim collected during the Blue Jeans Go Green™ 200 race weekend.
For more information about the program, please visit www.BlueJeansGoGreen.org.
About Cotton Incorporated:
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The program is designed and operated to improve the demand for and profitability of cotton. For more information, please contact James Pruden at 212-413-8306 or firstname.lastname@example.org.
About Phoenix International Raceway:
Since 1964, Phoenix International Raceway has been the premier motorsports venue in the Southwest. Host to some of the most notable moments in motorsports history, PIR will celebrate its 50th Anniversary throughout the entire 2014 season. As the only track in the West to have two NASCAR Sprint Cup Series weekends a year, PIR will help kick off the 2014 NASCAR season with its traditional March date and round out the year with the semifinal race for the Chase for the NASCAR Sprint Cup in November. Season tickets for 2014 are available by visiting PhoenixRaceway.com or calling 866-408-RACE (7223).
About Bonded Logic:
With more than 35 years of insulation experience, Bonded Logic Inc. markets and manufactures a wide range of thermal and acoustical insulation products for multiple industries. Based in Chandler, Ariz., Bonded Logic offers a superior performing natural fiber product to meet every insulation need, while keeping consumers and the environment safe and healthy. The company is best known for its UltraTouch™ Denim Insulation – sourced entirely of post-consumer blue jeans and is free of harsh chemicals. Bonded Logic is an OEM supplier to leading manufacturers in various industries. Bonded Logic’s products are widely available throughout the United States. For more information or to find a distributor, visit www.bondedlogic.com.
About Habitat for Humanity Central Arizona:
Habitat for Humanity Central Arizona (HFHCAZ) is a non-profit 501(c)(3) organization that builds, renovates and repairs homes in partnership with families in need. Serving Arizona since 1985, HFHCAZ (an affiliate of Habitat for Humanity International) is an independent, locally-run nonprofit organization which helps families of low and moderate incomes become homeowners by building and partnering in the creation of affordable housing. HFHCAZ also builds community partnerships that promote spiritual values and individual responsibility. The Central Arizona affiliate is one of the most active of the Habitat affiliates and is responsible for building and renovating over 957 homes. Currently, the affiliate is active in Maricopa County and parts of Pinal County.
- Jonathan Paluga
Director of Marketing & Sales
Armor All & STP Brands