NEWS: JIMMIE JOHNSON FOUNDATION ANNOUNCES WINNERS OF THE BLUE BUNNY HELMET OF HOPE

May 02, 2014

CHARLOTTE, N.C. --- The Jimmie Johnson Foundation announced today the five winners of the Blue Bunny Helmet of Hope, a program that allows fans and consumers across the country to nominate not-for-profit (501c3) organizations that support K-12 public education. Each of the winners will be awarded a $25,000 grant.

The 5 winners are:

  • Crayons to Classrooms in Dayton, Ohio
  • Champions for Learning in Naples, Florida
  • HEART Tutoring in Charlotte, N.C.
  • Le Mars Community Schools Foundation in LeMars, Iowa
  • Reading Partners in Denver, Colorado

The final five were selected via public vote. Approximately 438,658 votes were cast for the 10 semifinalists during the voting period.

“We are thrilled with this year’s Blue Bunny Helmet of Hope program,” Johnson said.  The competition was tough. The public rallied around the semifinalists to show their support.  It was exciting to see the number of votes go up each day. All of the semifinalist organizations were very deserving.  Chani (wife) and I are honored that the Jimmie Johnson Foundation, in partnership with Blue Bunny, is able to support the great work of the 5 winners.”

In addition to a $25,000 grant, each of the five winners will receive a Blue Bunny ice cream party and special recognition on Johnson’s race helmet during the Sprint Cup Series race on July 27, 2014 at Indianapolis Motor Speedway. To date, the Blue Bunny Helmet of Hope program has contributed more than $560,000 to 71 different charities.

“Congratulations to the five winners of the 2014 Blue Bunny Helmet of Hope grants,” stated Mike Wells, President & CEO, Wells Enterprises, Inc., maker of Blue Bunny ice cream. “The rallying effort by the fans and supporters of each of the 10 semifinalists was impressive and illustrates the energy and passion around the purpose and mission of each organization. It is an honor to help each of them further the important work they are committed to around education.”

About the Jimmie Johnson Foundation

Chandra and Jimmie Johnson launched the Jimmie Johnson Foundation in February 2006. Johnson, the six-time NASCAR Sprint Cup champion, drives the No. 48 Lowe’s Chevrolet SS in NASCAR’s top series. The mission of the foundation is to assist children, families and communities in need throughout the United States. The foundation has committed more than $6.7 million to various charities. The Foundation currently focuses on K-12 public education.  For additional information on the Jimmie Johnson Foundation, please visit www.JimmieJohnsonFoundation.org.

About Blue Bunny

Wells Enterprises, Inc., maker of Blue Bunny ice cream, is the largest privately held, family-owned ice cream and frozen treat manufacturer in the United States. The company was founded in 1913 and is headquartered in Le Mars, Iowa, the Ice Cream Capital of the World. Wells produces more than 1,100 ice cream and frozen novelty products, including its signature brand, Blue Bunny®, super premium brand, 2nd St. Creamery™, and the iconic Bomb Pop®. Wells also manufactures licensed frozen treat brands including Yoplait® frozen yogurt and Weight Watchers® frozen novelties. Visit bluebunny.com.

-TSC-

Latest News

May 22, 2017

Haas Automation/Monster Energy Racing: Kurt Busch Charlotte Advance

May 17, 2017

M&M'S Caramel Racing: Kyle Busch All-Star Race Advance and Team Report

May 16, 2017

"Wonder Woman"/One Cure Racing: Danica Patrick Monster Energy Open Advance

Testimonials

Working with True Speed Communication has enabled us to significantly grow brand awareness and exposure for Bass Pro Shops due to our partnership with Tony Stewart Racing. Their team works with our organization to create newsworthy events ranging from nationwide promotions to unique paint schemes and appearances by Tony Stewart and his team of celebrity short-track drivers. True Speed Communication is incredible in terms of public relations and partnership activation, whether it be in the World of Outlaws Sprint Car Series, USAC or the NASCAR Sprint Cup Series."

- John Acosta
Director of Marketing, Customer Acquisition
Bass Pro Shops